DriveAbout has invested significantly to develop its award winning content and it’s no surprise that interest in the company’s mission and value for end users continues to grow.
The DriveAbout World story started with learner driver education in 2015 when the company’s founder Clinton Hoffmann was asked to look at road safety in remote Australia. While most of us don’t think about the importance of being taught road rules and road safety, the challenge is real for Indigenous Australians. The DriveAbout app, which is already available in eight Indigenous Australian languages and counting, is helping overcome the challenges around driver education and the Fatal Five, not only in Australia, but all over the world.
We appreciate the acknowledgement for DriveAbout’s value, leadership, and excellence received from the Australian Road Safety Foundation, the Australasian College of Road Safety, and the Northern Territory Government.

We appreciate being able to share the story of DriveAbout’s success via media channels and welcome enquiries to learn more.
· 6PR interview - Listen to the audio
· ABC National interview - Listen to the audio
· SBS "Multicultural phone app hope to help cut Australia’s road toll" - Listen to the audio
· 9 News Darwin - Watch
· African Australian Road Safety Institute launched in Darwin – NT News, September 2025
· Road safety message strong in online learning: DriveAbout success – NT News, August 2021
· Case study: DriveAbout App – Australian Migrant Resource Centre, South Australia
· NT innovation DriveAbout app to help save lives — An I for Innovation.
· Multilingual phone app hopes to help cut Australia’s road toll – SBS Burmese
· DriveAbout World wins NT Digital Excellence Award – Australian Trade Commission
· Driving change - NT News, January 2019
· Steering program for bush drivers - NT News, May 2018
· Behind the wheel of innovation - NT News, February 2018
· A local idea with an international ‘app’lication
· New driver app for indigenous drivers - NT News, June 2017
· Driving the future - DarwinLife, July 2016